Natural Beauty Starts Here

Is a vegan-friendly skincare line that was developed by the Founder & CEO Stephanie Wimbish. She was dealing with a lot of stress due to her daughter being diagnosed with biliary atresia (a congenital disease of the liver in which one or more bile ducts are abnormally narrow).

At just 11 months old her daughter would go on to have a liver transplant. Due to being in and out of the hospital Stephanie was forced to leave her career. With the stress of everything going on,  she started losing hair and developed acne. She tried different products but due to all the harsh chemicals found in most of the over the counter products she started to get rashes, burns and it made her break out even more. 

Stephanie was tired of not getting the results that she needed and decided to do her own research by creating something that worked for all kinds of skin tones and hair textures. Her products use minimal ingredients and no fragrances or harsh chemicals.

This is how Jadyn Alexander Beauty started.